incight

Product design

Incight is a marketing agency that focuses on tailored strategies, data insights, and creative solutions. They reached out to me for help with a new logo and visual identity.

The logo features a simple and clean design. The arrow placed within the letter C represents Incight’s approach to diving deep into data and understanding the market. It also forms the pupil of an eye, reflecting their focus on insight and observation — which ties back to the name Incight (a combination of Insight and Sight).

The design aims to reflect the company’s values in a subtle and thoughtful way.